Tags: Social Media Marketing

Social Media plans to get ahead of your competitors | social media marketing companies in bangalore, social media marketing agency bangalore

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A lot of businesses don’t give social media the credit it deserves; they seem to push it to the back of the ‘to do’ list and upload content without any real thought behind it.

But this is simply not enough anymore and the best way to get results you can be proud of is by creating your own social media strategy before you even consider posting anything. Put together a concrete plan along the lines of: which social networking sites should you sign up to? What types of updates should you post and how often? Who will be managing your social pages?

Go to where your Buyer Personas are

When setting up your accounts, you should ideally be looking to keep up profiles on several different social networks so you reach as many people as possible and experiment with which social profiles work best for you and return the best results. It’s also key for you to work out which social media networks your Buyer Personas are using so you can target them accordingly.

If you’re unsure which social media platforms are best for you, creating profiles on multiple accounts will work for you so you can use analytics to compare your results and distinguish where you should be focusing both your resources and most importantly your time. 

Develop your brand voice

If you want to make a success of your social media accounts it is crucial that you stay true to your brand; your social media accounts should reflect your brand as sincerely as possible.  As a business, you need to make sure that you set clear guidelines about what sort of tone of voice you should use and what types of updates you should be posting.

Build a strong following

When it comes to building up a following on your social pages, it’s important to know that the quality of your followers will always trump quantity. Although having a vast number of followers can look good for your account it won’t create much engagement to your posts if your followers don’t have an interest in what you do. Instead of focusing all your efforts on getting the same amount of followers as Justin Bieber try to find followers that are active on your respective platforms and have a general interest in what you do.

Follow people that you feel are a good fit for you because in turn they are more than likely going to follow you in return if they feel it’s in their interest to do so.

Engage with people!

One of the most important elements of success when it comes to social media is to engage as much as possible. Engaging is not just about retweeting and sharing posts, but rather actively joining and starting conversations with your fellow users.

Join and start groups on LinkedIn that relate to your area of expertise; people love to share and hear opinions with each other. You can also look at posting any news blogs you may have so they can get a better reach.

Promote your own Content

Social media acts as the perfect wat to distribute your own Inbound Marketing content, whether it’s promoting your latest blog post or sharing your latest eBook. Twitter acts as the perfect tool for the job since users are always on the lookout for great new content. Unlike Facebook there are no pesky algorithms keeping them from seeing your tweets so you can repost links several times.

Consider using ads

Setting up ads on social media can be a very simple exercise but it can have great results, if your goal is to simply get more engagement, acquire more followers, gain more traffic etc. Social advertising can help you achieve it all faster.

Before you even start your ad, understand what your goal is first so you can understand what type of ad will be beneficial for you and your organisation. When setting up your social ads it is crucial that you understand who you want to reach beforehand. Social networks have good targeting capabilities so you can specifically narrow it down to gender, job function, interests etc. etc.

Get communicating

At the beginning of your Twitter journey start by joining relevant Twitter chats. Twitter chats are conversations based around a unique hashtag and offer a great way to get better results from Twitter. Join in on these chats in your niche and try to participate as much as you can. As you start to build up your profile and get more of a following, you can start to use your own regular Twitter chats and this will help make you become a lot more influential in your niche and will possibly get you more traffic and more followers.

Know your rivals and steal like an artist

Like the old saying goes, keep your friends close and your enemies closer! If you want to gauge how you are doing on social media compared to competitors it’s always worth taking note of what is working for them and use it to your advantage by incorporating it in your own media strategy. There are several things you should take note of and, as I said previously, see what works for your competitors and what doesn’t work so well. For example, what types of content/updates are they posting and which ones are getting the least/most engagement? What types of blog posts are getting the most interaction? Which social networks are they on and what sort of results are they getting from each of them?

Social Media plans to get ahead of your competitors | social media marketing companies in bangalore, social media marketing agency bangalore, SMM agency karnataka, karnataka social media marketing agency karnataka, top social media marketing agencies in karnataka, bangalore social marketing agencies, best social media marketing agency in bangalore

Tags: Branding

Sreecon Is The Best Branding Web Design SEO SMM Logo Design Consulting Branding Company in Bangalore

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Sreecon Is The Best Branding Web Design SEO SMM Logo Design Consulting Branding Company in Bangalore.

We’re Sreecon, a leading branding & technology consulting agency from Bangalore, Karnataka that believes in the power of the right message. Of building brands through clear, relevant, strategic communication.

Tags: Digital Marketing / Internet Marketing

The 7 Methods of Internet Marketing Implementation, internet marketing agency bangalore

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Organizations are spending increasingly of their showcasing dollars on Internet Marketing. Keeping in mind a few parts of Internet advertising are the same as conventional promoting, others are most certainly not. Here are seven things you have to know for your Internet Marketing to be fruitful. 

Numerous advertisers have been moving their promoting spending plans to the web in the course of recent years. Advertising online permits you to target particular crowds and effectively track degree of profitability, regularly alluded to as ROI. Dissimilar to customary advertising strategies, aftereffects of Internet showcasing effort are practically quick. This permits you to better assess what components of your crusade are delivering results and which are most certainly not. At the point when purchasing online media, you should will to move your advertising dollars to the online strategies that deliver a positive return. 

To be effective at Internet showcasing, you should comprehend the key insider facts of Internet promoting. These privileged insights can permit you to make progress by finding the right crowd, imparting your message legitimately, and driving shoppers down the way to buy. These privileged insights include: 

1. Site Directory Listings. Before you start any showcasing effort, ensure that the site you're advancing has been recorded in the regular registries such Google My Business, Bing Places and online Yellow pages. Regardless of the possibility that you're utilizing an advertising page off of the root registry of your site, make certain that the essential site is recorded. This guarantees prospects can keep on finding your advertising pages long after you've dispatched your crusade. 

2. Creating Traffic. With a specific end goal to understand an arrival on your venture, you have to produce activity to your promoting pages. There are various approaches to do as such on the web. Probably the most mainstream incorporate Google Adwords, Bing Ads, and Yahoo Localworks. Different strategies incorporate partner programs and focused on site promoting. Research different sites that have the crowd you're searching for and arrange great advertisement rates for your internet showcasing effort. 

3. Promoting Pages. Try not to lead imminent buyers to a non specific site. On the off chance that you do, potential purchasers won't comprehend what to do next. The simpler you make if for prospects to exploit your offer, the better. At whatever point making an advertising effort on the web, give a particular page to driving buyers to your item or administration or a board that showcases the offer. Remove the mystery from making a buy and more customers will purchase. 

4. Testimonials. Client testimonials are the most effective approach to offer your item or administration. At the point when buyers get notification from the individuals who have acquired and utilized your item or administration, they pick up a specific level of trust and solace in what you bring to the table. Request testimonials after every buy and utilize those that are the most persuading to imminent buyers. 

5. Make a Compelling Offer. Make sure to offer something that nobody else is right now advertising. On the off chance that your offer is like your rivals or is not extremely intriguing, shoppers have no motivation to take in more. Obviously giving something to FREE is regularly an incredible approach to tempt potential clients. Perhaps it's a 3-day free trial or a free assessment or some likeness thereof. Be innovative, have a go at something new, and measure the reaction. 

6. Creating Trust. Before anybody will purchase from you, your site or organization should be seen as trustworthy. This implies buyers can buy from you and not stress over the wellbeing of their Mastercard data, individual data, or whatever else being traded. A decent technique for creating trust is to buy and show wellbeing and dependability symbols, for example, BBB Online, Trust-e, and VeriSign. 

7. Give a Guarantee. Nothing makes a customer more alright with a buy than offering a surety. Maybe you can offer a 100% fulfillment ensure or a cash back certification. An assurance is an awesome way facilitate the danger of making a buy. In the event that your rivals are putting forth a certification, you need yours to be equivalent or better. 

Internet marketing is an inconceivably effective medium for fragmenting your prospects and conveying focused on promoting. On the web, you can without much of a stretch measure you degree of profitability and refine your promoting effort after some time to enhance results. 

In the event that you are a nearby business you can profit by Internet showcasing too. Search for neighborhood registries to list your business or administration. Then again, you can supplement your neighborhood promoting with item advertising pages on your site. Web advertising is more than simply putting promotions on the web, it's utilizing the web to convey the estimation of your items and administrations.

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How to design a Brochure for your businesss - Key things to consider for a great brochure

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Brochure Design - Tips that helps

Have you ever thought how many times your brochure finds its place in the dust bin or is being used to wrap crap. What is it missing in your brochure that makes it feel not special? or What is it you can do to make feel your brochure is valuable? Simple - get attention of the viewer at first sight? Here are our top five brochure printing design tips to create a brochure that does the purpose - hope these tips will help you in making an outstanding brochure.

1) What is the target audience who will view this brochure?

Ensure that you have thought out the details carefully: a marketing brochure needs to strike a careful balance between giving too much detail (it should not be a lengthy catalogue) and not giving enough (it needs to get the reader interested in your product or service). Decide who it is to be aimed at (target audience.) Will it be given away at events, tucked inside the local newspaper or targeted at a specific demographic through the post? You will need to factor in different brochure design graphics to specifically target particular people i.e. If you’re at an event you want lots of pictures and graphics with minimal text as people will be reading it on the move and may not have time to read paragraphs of text. You will also have to consider your printing specification and finish in regards to bottom line costs when targeting a specific audience i.e. you would want to hand out a high quality printed brochure on a luxury stock if you were selling cars at a prestigious event because your marketing material reflects your brand.

2) Simplicity is key

It is tempting to use a variety of exciting different fonts when you are designing a brochure. Keep in mind, though, that simplicity is key here: you need your front cover to be easily read and digested and filling it with too many different graphic design styles can come across as amateurish and can distract or put off the reader. Gothic or Comic Sans anyone?

In the same vein, keep the content simple, too. Remember that many readers will have short attention spans and that anything too wordy runs the risk of being flicked past and ignored. Ensure your brand logo and marketing message is prominent and that the front cover reflects your brand but is subtle enough to capture the interest of the person reading it.

3) Quality images

Don’t make the mistake of copying and pasting stock images from Google into your design: there is nothing more likely to make your brochure look like an old GCSE IT project! With a decent SLR camera, you should be able to take some good quality images, even if your marketing budget doesn’t stretch to a professional photographer. Pictures taken on smartphones can become pixelated and blurry when put into print, so avoid this if you can. Remember that you are trying to inspire confidence: a great quality image is the best way to do this. If you’re struggling to find the inspiration or time to get out and take the relevant photos checkout one of our previous blog articles which could help you on your quest to design a perfectly printed brochure. 3 Fantastic FREE Stock Photography Websites

4) Create engaging copy

The look of your brochure print and design is key but so are the words. Ensure that your copy is engaging, creative and interesting, remember to check spelling, grammar and punctuation is immaculate throughout. The classiest looking printed brochure can be let down badly by spelling mistakes and wayward apostrophes, so make sure that you are squeaky clean in this area!

5) Abide by the 10 second rule!

First impressions count for everything in marketing print design. You will have around 5 to 10 seconds to engage your reader before they lose interest, so make sure your brochure’s front cover is eye-catching and exciting. Consider using embellishments or a thicker paper to give a luxurious feel and exude quality. Go for a different sized brochure than the regular A4 or A5 designs, or choose a square or irregular shape to add interest.

At Sreecon  we understand the importance of creating a great first impression. With our easy-to-use but sophisticated online design technology, you get an agency-quality design at a price you’ll love. Have a look at our brochure design pages today at www.sreecon.com 

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Preparing the right Digital Strategy for your business

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Setting up YOUR Digital Strategy 

Whatever part you play in your business, from proprietor to promoting supervisor – it's critical that you comprehend the general objective you are all working towards. Utilize the right learning to empower the business in general to react to advanced patterns and, at last, work towards growing your brands reach in a steadily changing computerized environment.

Thinking minimal just won't cut it any longer. Regardless of what area your business is in you ought to prepare to stun the world – think all around. The computerized age empowers a much more extensive group of onlookers span, whilst working with a comparable spending plan to what you have already been utilized to. Center your financial plan, comprehend where your return for capital invested is originating from and plan to move things around. Don't you need to end 2016 realizing that you comprehended the advanced scene and moved with the patterns?

We know it's difficult to keep up in some cases, yet that is the place we come in. We have the mastery and information to guide you along your computerized way this year.

PPC 



Expectations for paid inquiry in 2016 all point to it keeping on being a major player in any advanced promoting system. Customers need, and react to, commercials that are custom-made to their interests. What's more, this is more capable than any other time in recent memory; focusing on techniques are fortifying, with the capacity to target clients by any demographic or conduct.

Paid hunt is unquestionably digging in for the long haul, it's valuable to any business because of its financial plan agreeable capacity to produce quick results by focusing on the right individuals at the perfect time. PPC and SEO cooperate in agreement to make advanced results that you can truly rely on. Additionally, guarantee to think about utilizing as some of your financial plan to concentrate on remarketing, show publicizing, particular greeting pages and Google Shopping effort, as these will guarantee that your items stay predominant in your clients minds.

Online networking 



Online networking systems are expanding their degree this year, bringing out new components and functionalities and every stage will hope to adjust their hopes to streamline convenience. Have you reviewed every record you're dealing with? Think back on the execution from 2015 examine what you can do another way in 2016 to connect with your group of onlookers and proselyte your online networking.

Promoting on online networking is an interesting issue, it's gone ahead a far cry in the course of recent years with a proceeded with extension and advancement of new components that convey an abundance of advantages to organizations. One specific component of online networking publicizing that has prospered is the utilization of paid promoting and supported posts on Facebook, Twitter and, all the more as of late, Instagram. By utilizing paid notices, you're ready to explicitly plot your objective demographic and advance substance, items or administrations to guarantee that you're brand stays in the brains of your clients.

As a business, you ought to hope to recognize key social influencers and connect with them through industry related points. As social influencers for the most part have an expansive social tailing, it can be to a great degree advantageous for a business to work together with them or draw in with your image as this type of social advancement will empower you to increment both gathering of people size and reach. In spite of the fact that this may come at some type of cost, it's an amazingly helpful strategy that can be sent to impart trust in your image and your items/administrations, so this is an extraordinary technique for expanding brand mindfulness utilizing online networking.

CONTENT IS KING



We hear this constantly, yet however monotonous it might sound, 'Quality written substance makes all the difference' (and it's unquestionably setting down deep roots). 88% of B2B advertisers at present use content showcasing as an effective piece of their computerized promoting methodology, and you ought to be as well.

Client created substance is a standout amongst the best methods for delivering exceptional, shareable substance crosswise over online networking stages. Coca-Cola's #ShareACoke crusade is the ideal case of this truly working. Joining personalisation, this system not just expanded deals, it increased their online networking use, you couldn't look through any stage without seeing somebody's name put on a Coke bottle.

This was just the initial step as well, the brand kept on taking off new names like clockwork, in the long run empowering clients to arrange customized jugs, and regular battles were presented. Coca-Cola's Christmas battle is dependably a colossal arrangement (a few people we know even decline to trust it's Christmas until they hear that celebrated jingle), yet by including '#ShareACoke with Santa Clause' on a Coke bottle conveys the customer more like a regular crusade, and all the more significantly it's paramount.

Setting up your advanced technique for 2016 will guarantee you stay one stage of ahead, so don't fall behind your rivals this year!

We at Sreecon help our partners develop the right Digital Marketing Strategy and utilise design thinking, and consumer point of view while crafting and promoting brands.

www.sreecon.com 

Tags: Planning the right budget for your advertising?

Planning the right budget for your advertising?

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New companies: For companies that have been in business for one to five years, we suggest using 12 to 20 percent of your gross revenue or projected revenue on marketing. (Companies less than a year old, tend to need to ramp up before spending marketing dollars.)

Established companies: For those companies that have been in business more than five years and have some market share/brand equity, we suggest allocating between 6 and 12 percent of your gross revenue or projected revenue.

There are certain unalienable marketing rights of passage that you must spend time and money on so you don’t miss the brand boat:

• Branding
• Website
• Social media
• Advertising
• Content
• Events

Now obviously the mix and dollar spend on each of these will differ significantly based on your product or service but resign yourself to the fact that each of these will take a sizeable bite out of your budget.

 5 Ways To Optimize Your Digital Marketing Budget

How much should each of these channels? Fees can range depending on the age and size of the company and national, local or global marketing goals.  But here are some basics:

Branding
Inexpensive: 99designs  $400 and does not include additional collateral (business cards, letter heads, email templates, etc.).
Good: Small agency may charge between $4,000 to $5,000 and should include all necessary collateral.
Great: More than $10,000 and this is if you are going to a large agency who is creating your entire brand book, story and collateral, among other assets.

Website
Inexpensive:  Wix or WordPress can be a do-it-yourself website and can be free.
Good: For a Wordpress site designed to look like your brand, it will usually cost you around $3,500 and add an additional $2,000 or more if you need a plugin shopping cart.
Great: At least $15,000. The price will depend on functionality, automation and design, among other components.

Social media
Inexpensive:  Hire an intern or a college student.
Good: Between $1,500 and $2,500 for a small agency.
Great: More than $4,000. The price is based on number of platforms, listening software, amount of real-time interaction and PR integration.

Advertising
Inexpensive: Tell your friends and word of mouth
Good: Some social media marketing (between $300 and $500 a month) along with targeted ads on relevant websites, which is around $500 a month.
Great: Full social, outdoor, print, digital, pay-per-click will set you back at least $3,000.

Content
Inexpensive: Hire an intern
Good: A freelancer platform like Odesk.com, where you can name your own price
Great: Agency content usually runs $250 and $1,000 per piece depending on word count and graphics

Events
Inexpensive: Show up and network at other people’s events
Good: Cross-market with another brand with the same target audience
Great: Full events strategy. For production teams, small event start at around $5,000 and can reach into the millions.

There’s no magic bullet to reaching your marketing goals, but there are steps to take to ensure you’re building your brand in a measured, directed fashion that spends your money wisely.

Tags: Which Advertising agency should I go for with a limited budget?

Which Advertising agency should I go for with a limited budget?

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Planning FOR ADVERTISING 

To be effective, publicizing ought to convey messages that speak to your clients when they need to purchase and contact them through the media they utilize. It's stunning what number of promotion battles depend on attempting to determine a business issue - i.e. blowouts intended to lessen stock utilizing such mottos as "Everything Must Go" or "Should Reduce Overstocks." The U.S. Little Business Administration exhorts organizations that the fundamental element for fruitful promoting is to pitch your items or administrations to determine a client's issue. Given this, the SBA recommends that you're publicizing spending plan ought to be founded on the accompanying criteria: 

• Time your promotion battle for when the client needs to purchase, not based just upon when you need to offer. 

• Advertise things that will be mainstream with clients, rather than constructing this choice in light of what things you need to dispose of. 

• Ads ought to be composed to tout client advantages. 

• Choose your publicizing medium taking into account the capacity to achieve forthcoming clients.
The amount to Budget on Advertising 

Making sense of the amount to spend on publicizing ought to start with your business incomes. The expense of publicizing will be paid for by deals and expanding deals is your objective of a promotion crusade. Thusly, there are two equations that the SBA prescribes little organizations use when choosing the amount to spend on promoting: 

1. What amount of cash do you have to advance the offer of a specific item at a given cost? The SBA utilizes the case that in the event that you burn through $10 of the offering cost of a thing that expense $300 on promoting, then you ought to will to burn through $3,000 in publicizing to offer 300 units and produce $90,000 in deals. 

2. The other route is to set aside a level rate of your aggregate anticipated deals incomes for promoting. So on the off chance that you plan to devote five percent of your incomes and you hope to acquire $100,000 in deals that year, you would burn through $5,000 on publicizing. 

When you have an idea about the amount of cash you plan to spending plan for publicizing, you have to make sense of when you ought to spend that cash amid the following 12 months. The SBA has free specimen worksheets and formats that you help you spending plan for publicizing. While the plotting of this information might be tedious, it can help you look at your real deals against the objectives you set in creating your promoting technique. Along these lines, you can choose whether to roll out improvements.
                       Obviously, little entrepreneurs must oppose the allurement to pick a promoting medium simply because it is financially savvy. Notwithstanding giving a decent esteem, the medium must have the capacity to convey the promoter's message to present and potential clients. Besides, amid times of financial downturn, while you should seriously think about cutting your promoting spending plan, a few specialists say that you may have more to pick up by expanding your advertisement spend. The New York State Small Business Development Center prompts that by boosting your promoting "you can make a prevailing nearness: the business that emerges while others are blurring out of spotlight." If media outlets are encountering a drop in publicizing, you may likewise have the capacity to arrange better rates.
Publish Great Content. I don’t think I even need to say this, but it’d be neglectful not to mention the importance of kick-ass content. If you can create it yourself, all the better (isn’t free always better?). Even if writing isn’t your strong point, you shouldn’t have too much trouble getting someone on your team to crank out some articles for your blog. Try top 10 lists, tip collections, best practices for your industry, etc. I shared a bunch of creative content marketing ideas here, and Elisa recently rewrote the rules of content marketing for small businesses.
 Create Instructional Videos. Video content is really valuable, and while it can cost big bucks to get professional YouTube videos produced, there’s nothing wrong with giving it a shot yourself or hiring a film student off Craigslist. Wistia offers a great video tutorial showing you how to shoot expert-looking footage on your regular old iPhone!
Get Ad Promo Credits. While massive ad campaigns may be out of your budget, there are often discounts and coupons floating around for paid Facebook ads or Google ads. Some web hosting services offer advertising discount codes as part of their membership offerings. Check and see if yours does.
Reddit. Reddit, a bare-bones social network self-titled as the “front page of the internet,” can be a powerful tool when used strategically. Reddit is composed of a very tech-savvy audience that bristles at any obvious marketing tactics.
Be a Savvy Social Networker. Create business accounts and participate in the big social media sites – Facebook, Twitter, LinkedIn, Google+, and Pinterest. Add Instagram in there too if your business is image-oriented. Also check out this list of easy Facebook marketing ideas for any type of business.
Stumble Upon Advertising. If you want to try some paid advertising but you’re not looking to break the bank, Stumle Upon’s Paid Search Discovery could be for you. Paid Discovery delivers users straight to your site, ready to engage. What works best on Stumble Upon? Photography, visual assets, and humorous content.

Tags: how branding boosts a company?

How branding boosts a company?

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How to increase brand awareness

There are billions of brands on the planet, all competing for people in general's consideration and business. All things considered, it can be hard to get your voice listened, particularly in case you're another, little brand attempting to go up against the more settled expansive enterprises.

Building your brand identity

Consider your most loved brands. What makes them unmistakable to you? It could be the logo, the hues, the motto or a mix of every one of the three. McDonald's is a decent illustration. Everybody knows the 'brilliant curves' logo, the red and yellow shading plan and the "I'm lovin' it" jingle. 

The trademark is so surely understood, the words aren't expressed in the adverts any longer – they're shrieked. Intel is another case of a brand that has figured out how to draw this off; everybody knows the motto "Intel inside" – yet through its TV promoting we likewise realize what the "Intel inside" jingle sounds like; individuals in a flash think about the brand at whatever point they hear that specific sound.

Brands change their logo and slogan all the time, so while hiring a professional creative team is a wise move, nothing is ever set in stone. If your brand is still in the development stages, you have a great opportunity to experiment and create everything at once – which already makes it easier to be consistent in your branding.

Tags: How to select a brand name?

Tips to consider while selecting a brand name?

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Creative ways to choose a brand name

The most effective method to pick a brand name 

In the event that you've ever endeavored to name an organization, you realize that the procedure can be difficult. Initially, the best space names were taken—starting 10 years back. In the event that you need to name your organization in the wake of something normal, in the English dialect, you'll should be set up to spend upwards of a huge number of dollars to make a case for your web nearness.

Luckily, requirements have a capacity to encourage inventiveness. At the point when naming your organization, you'll have to push past the undeniable to reveal shrouded opportunities. The most ideal approach to begin is to concentrate on the rudiments: human brain science. Here are a few tips to guide you in finding a unique thought and help you outmaneuver the space and trademark free for all.

1. Tap into the force of imagery and sounds 

Certain sounds rouse positive feelings and result in encounters that are liable to be enjoyed, recalled, and shared. Organizations like Haagen Dasz and Limoncello have been utilizing this methodology for quite a long time—to strengthen positive, critical encounters through sound.

When choosing your brand name, think about the words that you’re using in everyday life.

At Sreecon you can choose your new organization name effortlessly. The originator, Michael Rader, brings up you ought to concentrate on the words that you're taking up with particular tangible encounters: gentility, dimness, quality, shortcoming, sharpness, and bluntness, as illustrations.

2. Use remembrance systems to discover ideas that stick 

The best organization names are feeling driven and critical subsequently. In case you're attempting to name your organization, stop laser concentrate on what you need your organization to be. Rather, consider the feelings that you need your objective client to feel. 

Begin by making a mindmap of the ideas identified with your business. Investigate engaging words, feelings, and encounters that you've felt in building your business or brand. From that point, make a layout of the visual pictures connected with your organization. 

Consider experiencing the same mental activities from when you were a tyke in school—playing remembrance diversions through memory helpers to extend your creative energy further. This methodology will help your psyche wander into domain that you hadn't yet considered. By practicing you mind, you'll experience new ideas and phonetic associations with expand upon.

3. Turned into a lexical trailblazer 

On the off chance that you can't discover a word that superbly catches the substance of your image, develop your own. Words are perpetually changing and take after transformative cycles. There are new words, slang or formal, entering the business sector, constantly. 

A promptly obvious case of this pattern is google—a word that emerged from complete indefinite quality to in the long run win its place in the Oxford Dictionary. This was an organization that left what was normal and known not a totally new idea

Development and advancement originate from wandering into new territory. Your business name ought to be the same as your item or administration—request that individuals offer words to your image with a new match of eyes. 

On the off chance that you require a word, design it.
Last considerations 

Outmaneuver the name-race by assuming responsibility of your own web nearness. Pick a brand name that urges your intended interest group to feel and think in new ways. Approach their sentiment for new ranges of chance to investigate. Think outside about the crate by investigating new dialects, created words, and slang.

Tags: Latest trends in DSLR photography

Latest trends in DSLR photography

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Real-World Wireless Cameras:

Camera manufacturers have so far done a terrible job of bringing the glories of wireless technology to digital cameras. From confusing interfaces to weak Wi-Fi camera connections, it’s been damn near impossible to get an image from your digital SLR to your online photo-sharing or Web portfolio service without having to plug in a cable or a card reader. Meanwhile, one of the main reasons smartphones have nearly made the point-and-shoot camera market obsolete is not their image quality—it’s still mediocre, at best—it’s how easy it is to wirelessly share those images from a phone either via Wi-Fi or a cellular connection. 

The good news, for photographers, is things are getting better. Canon’s EOS 6D full-frame DSLR is one of several recent cameras to offer built-in Wi-Fi features that work in the real world. During testing of the 6D, I was easily able to share images with my iPhone (at a reduced size), get a live view from the camera on the phone and control several functions on the camera via an app, including firing the shutter. In the consumer photography space, Samsung’s gone so far as to add cellular connectivity and the Android operating system to some of its cameras, while Sony has introduced new “lens-style cameras,” which are small imaging devices that attach to your smartphone to create a wireless hybrid, combining the quality of a real camera with the easy sharing of your phone. Are any of these solutions perfect? Not by a long shot, but they’re another step toward wireless camera liberation.

It doesn’t take a crystal ball to predict the trend toward increasingly affordable full-frame digital SLR models:

For starters, APS-C DSLR bodies can be built smaller and for less than similar-featured, full-frame DSLR bodies, period. That’s because nearly all of the components involved in the camera design and exposure system are larger and more expensive to manufacture in full-frame cameras. Topping the list is the cost differential between the full-frame sensor and APS-C sensor, with full-frame sensors typically priced several hundred dollars more per chip due to the difficulty faced in manufacturing a larger-area sensor. (Approximately 30 full-frame sensors can fit on an eight-inch wafer compared to over 100 APS-C sensors, and defects are more likely in the full-frame manufacturing process.) Obviously, the cost of manufacturing full-frame sensors has come down over the years as resolution has increased or we wouldn’t see affordable 20-plus-megapixel models like the Nikon D600 or Canon EOS 6D. The same can be said about APS-C sensors. However, other component costs for a full-frame camera have remained higher, including the prices for the larger reflex mirror (Canon and Nikon models), SLT mirror (Sony), optical viewfinder, shutter blade, internal AF motor and even the batteries (more power needed to operate the mirror assembly, shutter and AF).

In this increasingly competitive space, manufacturers can’t hide or absorb the cost of building the camera in hopes that photographers will buy more lenses and accessories to make them profitable. So don’t expect the same features and performance between similar-priced APS-C and full-frame HDSLRs. For the same price, the APS-C camera likely will include faster focusing systems, better burst performance, better build, additional manual controls over video, etc. The question pros must ask is whether the increased low-light performance, typically brighter viewfinder and increased depth-of-field separation provided by a full-frame DSLR will be enough to offset the missing features, smaller sizes and lower costs of APS-C models.

We’re forgetting the other half of the DSLR equation: the cost, size and compatibility of lenses! If you’re moving up from an APS-C-based DSLR, you’ll notice that lenses optimized for use on full-frame cameras are larger and more expensive than their APS-C-optimized equivalents. Again, material costs add up, but manufacturers also know that pros are more willing to spend more for a good lens (or they can blame the higher prices on economy of scale). Sure, a full-frame camera provides a wider field of view for any given focal length than an APS-C camera, but you may not be able to fit as many lenses in your camera bag (or budget), and if you’re a Canon shooter, you also lose backward-compatibility with your existing stock of lightweight EF-S lenses. (You can mount Nikon DX lenses on FX models such as the D600; however, you can’t mount a Canon EF-S lens on full-frame models such as the Canon EOS 6D without an adapter because of differences in back-focus distance and interference from the mirror.)

Tags: Advertising

Top 10 Epic Ads Which Are Made In India

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Thousands of advertisements would release on various TV channels and other social media channels like Youtube every day. But only few are watched and remains in psyche of the people. As you know that memory of human being interlink the things, so if you watch any ad, and like it, of course it will remain in your memory. Consequently as you go in market for shopping, and see the product whose advertisement you watched, your mind starts interlinking, thus influence your buying decision. In addition market research says that majority of customers buying habits are based on advertising whether it is through TV commercial or grapevine.

Therefore in order to persuade people, advertisers try to create a ad so that it propels the target audience. So as to make commercial a success it should have at least one ingredient out of social message, informative content with humor and an emotional appeal. Along with comprehensive social media strategy is also essential to take up your ad to large target audience.

About 2 decades ago people were not enough fortunate, as in the name of technology there was merely a box type TV, which used to be remain closed for almost 22 hours because antenna rarely clutch the signal. If watching TV they did not have an option to skip the advertisement. But today, with the dawn of digital technology people don’t have enough time not only to ad but TV also. Or what if when ad is propelling? People watch. Here are 10 top TV ads in India

1. Nescafe

Since the release, this Nescafe ad has been watched by more than half million people. With the high emotional appeal what the advertisers wanted to convey, conveyed successfully. Rishi, a prime character in ad played a standup comedian who stammers, talks about his bad experiences and then relate his experience to product Nescafe. Or how the product helped him or his audience energized. On social media also this ad was shared by huge number of people on their walls. \

2. Bournavita

Nescafe ad was completely relating to the social issue with high emotional proportion while this Bournvita ad is showing the emotional relationship of mother with her son, and how mother inspires her son by going through same pain and practice as son does. However, an intense emotional as well as motivational factor put in this ad, and theme also relates to product. So far, this ad has been viewed by more than one million viewers. 

3. Idea

Like all idea ads this ad is an informative and educating people that how they may remain aware by using an idea network. In short, this ad aims to teach people about so many real incidents and sayings that used by people to misguide people, but by using an idea network internet they may avoid such wrongdoings. What an idea sir g. 

4. Amazon

In the new advertisement Amazon has tried to reach out to diverse people of India with a clear message, that on our site you will find a across varieties of all states of India. In addition this ad was made keeping the psyche of Indian people, as they first see thousand things then buy one item. 

5. TBZ

This ad has touched the heart of millions as it tries to connect people with specific custom or ceremony that takes place during every Indian wedding. So, however this ad touches the emotional chord of the people.

6. Feviquick ad

You might have heard about the daily meeting of Indian and Pakistan armies at wagah border. Yes, this ad was made on the theme of wagah border India and Pakistan daily parade, humor and dig at Pakistani soldier makes this ad popular amid Indians. 

7. Star Sports-Mauka Mauka

Suresh Triveni, director of Bubble wrap films and his team was the brain child behind this ad. This ad depicts that how people in both countries are crazy about cricket and eager to win the match and seeing that this is the last opportunity to win the watch. This ad has been viewed by more than 3 million people till now. All the ads made in this series were success to reach out to cricket lovers.

8. Micromax Unite India Advertisement

In spite of having so many languages and miscellany, we are Indians first that is what shown in this advertisement. As we all know that cricket is alike religion in India, so the theme of the ad is cricket. This ad has got nearly 11 lakh views and still counting.

9. Samsung Note 4

This ad illustrates the relationship of a dad with his daughter, and how Samsung note 4 may help his daughter learn new things and at the same time in making office presentation on the phone as well. So far more than 3.5 lakh people have watched this ad.

10. Coca Cola

The “taste which everyone wants” the tagline of the this ad suits the theme of the advertisement. Ad is conveying that even newly brides after a hectic wedding rituals demands a coke from her Groom. Since release this ad has been viewed by almost 2 million peoples on Youtube.

Tags: Ad Agency Hyderabad / Advertising

How To Make A Good Ad

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It is important that business owners understand the basics of writing a good advertisement.

All businesses need promotion. I have seen thousands and millions of dollars wasted on ineffective, poor or outright bad ads—and I want to save you that pain. But most importantly, I want you to expand your business and effective advertising in all its forms is essential.

After all, you need new customers because without them your business will fail. The good news is that the core principles of how to produce a proper advertisement apply to practically anything you may want to use as a promotional tool.

This includes, but is not limited to:

Brochures

Emails

Fliers and other mailers and handouts

Magazine and newspaper ads

Online advertisements (display, etc.)

Postcards

Web sites, including those used with online advertising

And more.

It can take a bit of trial and error (testing) to build an ad or ad campaign that really works, but following these 11 tried and true tips can help you get the results that you’re hoping for.

1.What Makes You Stand Out From Your Competition?

People come in contact with advertisements from all types of businesses all the time.

So, what will make your potential customers buy your company’s product or service versus going with one of your competitors? That’s what you have to figure out and focus on with your advertisement. Show your potential customers why your business is their number one choice and why they shouldn’t even consider your competitors. Then, there is a good chance that they won’t.

2. Use A Powerful Headline: Grab Their Attention!

People scan things quickly. They come into contact with so many advertisements each day that they can’t possibly read each one. This is why you have to make sure that your advertisement actually grabs and keeps their attention.

You do that with an effective headline.

3. Make Them An Offer They Can’t Refuse!

Consumers love a bargain. So offer them a good one so that they’ll come back to you time and time again.

Whether you’re offering an unbeatable price, a free trial, free shipping or a bundled package, going out of your way to provide your customers with a good deal will help you be successful.

4. Talk About The Benefits – What’s In It For Them!

Explaining the features of your products or services is important, but explaining the benefits for the customer is really what it’s all about. After all, people are more interested in what they get from your services than what you do.

This is not complicated. Here’s what you do to figure this out:

List out all your services (or products).

For each one, list out everything that service (feature) does.

Then, next list out what the result of each feature is – the benefit for the client

5. Tell Your News: Create an Advertorial!

Webster’s Dictionary says that an “advertorial” is “an advertisement that imitates editorial format.” In other words, it’s an ad that looks like a news article!

Here is why this is important.

People are seven times more likely to read a news article than an advertisement.

People come in contact with regular ads all day long. There is really no incentive for them to read your ad if you don’t offer them more than what everyone else is offering.Creating an effective ad that grabs attention and provides plenty of information isn’t always easy.