Social media marketing refers to the process of gaining website traffic or attention through the social media sites

Social media marketing or SMM is form of internet marketing that implements various social media     

Networks in order to achieve marketing communication and branding goals.Social media marketing primarily covers activities involving social sharing of content, videos, and images for marketing purposes. For example: twitter is a social site designed to let people share short messages or “updates” with others. Facebook, in contrast is a full-blown social networking site that allows for sharing updates,photos,joining events and a variety of other activites.

Goals to develop social media marketing:
·         Increasing website traffic

·         Building conversations

·         Raising brand awareness

·         Creating a brand identity and positive brand association

·         Improving communication and interaction eith key audiences

Contents to establish social media marketing
§   Planning –  planning is essential for social media marketing

§   Consistent brand image- using social media for marketing enables brand image for business across different social media platforms.while each platform has its own unique environment and core identity will stay consistent

§   Blog- blogging is a great social media marketing tool that lets you share a wide array of information and content with blog can also serve as your social media marketing blog,in which we can blog about your recent social media contests,and events etc..

§   Links- while using social media for marketing relies primarily on business sharing its own unique,original content

§  Track competitors- its always important to keep an eye on competatorsthey can provide valuable data for keyword research 

     Strategy for Social media  marketing

v  Facebook

Facebook’s casual,friendly environment requires an active social media marketing strategy that begins with creating a facebook business fan page . we should pay attention in layout as it is a key aspect of the facebook marketing for business pages revolves around furthering your conversation with audience by posting industry related articles

v Google+

Google+ is the new facebook competitor,and it promotes the same fun,casual atmosphere.on google+ wen can upload and share photos,videos,links,and view all your +1s. For example:you might try creating a “super-fan” circle, and share special discounts and exclusive offers only with that group

v Pinterest

Pinterest is the latest in social media marketing trends.pinterest’s image centered platform is ideal fo retail, but anyone can usepinterest for social media purposes

v Twitter

Twitter is the social media marketing tool that lets to broadcast your updates across the web.follow tweeters in your industry or related fields,and you gain a followers in return

v  LinkedIn

Linkedin is one of the most professional social media marketing site.Linkedin Groups is a great venue for entering into a professional dialog with people in similar industries and provide a place to share content with like-minded individuals

v You tube

You tube is the best place for creating video content,which is an incredibly powerful social media marketing tool.many businesses try to create video content with the aim of having their video “go viral”,but in reality those chances are pretty less.Instead, focus on creating useful videos.


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