Obviously, buyers in different countries are shopping online more frequently, and that's a trend we can hope to continue. It's also good news for anyone with an eCommerce site or looking to launch and grow one in the future.
Today, launching an eCommerce site has become easier. Companies have emerged that offer a complete eCommerce software package deal, allowing you to choose a business name, purchase a domain and establish a theme -- then see your website up and running in short order.
But such projects are not all easy. If you’re running an eCommerce site now, you probably know the many challenges that that involves, including building the site to where you want it to be.
1. Decide the goal for your eCommerce site.
This is an important step for eCommerce site owners. It’s easy to get caught up in running your business. Maybe you had an idea for a product, and things just started rolling from there; you never had the chance to really think about a business goal.
The word “vision” often brings eye rolls in the business world because it’s used so often, but there’s a reason for that frequent use. Successful entrepreneurs are the ones with a clear idea of where they want to go; and having that vision allows them to create the steps necessary to get there.
It’s a simple exercise, really. But by creating a specific vision, you’ll make the decisions that will keep your team and business on the path that will get you there.
2. Get good at SEO and content marketing.
SEO is not just a "nice-to-have" strategy for your eCommerce site. It's essential. To do business online, you need to put SEO at the core of just about every decision you make.
The SEO basics you need to master include:
The titles and descriptions for your products are important -- and the reason keyword research is important for eCommerce sites. So, strive to use the terms or keywords your customers use most often.
Similarly, search engines need to be able to easily crawl your site just as your visitors need to be able to easily navigate it.
Mobile-friendliness is another essential. Again, this is no longer an "option" for online users and their mobile devices. It's crucial.
3. Find out about online advertising for eCommerce sites.
Having multiple sources of traffic and new sales for your eCommerce site is essential. But there's a second great way to bring new business to your site: online advertising.
Social media advertising is another opportunity. Nearly every Internet user has at least one social media account, and many users have accounts on multiple social networks. Facebook is the largest such site and has made incredible advances in its advertising platform the last few years.
4. Consider a joint venture and/or partnership for your eCommerce site.
Businesses of all kinds are able to grow through joint ventures or key partnerships. Successful eCommerce sites often look for partnership opportunities. One of the biggest success stories is how eBay and PayPal were able to work together to grow.
The best partnerships offer win situations for each party. Your products or services will complement one other, and your shared target customers will benefit from the products you offer together, versus those from either of the companies working alone.
5. Refine your product.
E commerce sites often struggle with their product offerings. Successful sites, meanwhile, have a system in place for refining them.
A common indicator here is profit. Products may be included or removed from the offering based on their profit margin or on profit dollars. But the scenario may be more complicated than the simple profit
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