Creative Methods of Advertising
Publicizing is not just about the huge thought. It is likewise about how the huge thought is executed, how it fits in with the brand arrangement.
Make An Interesting Character: While a "brand character" should represent the personality and other aspects of the brand, an invented character does not. So take a risk with characters that are, well, out of character with the brand's personality. Some of the world's most memorable advertising campaigns have been built on invented characters. And many of the best of those characters do not reflect the brand personality, values or appearance.
Personification: The idea or object that you represent does not have to relate to the product or service being sold. You could, for instance introduce a talking photograph into your ad for humour or for snarky dialog - something to make the advertising more interesting, engaging and memorable.
Take it to the Top: An interesting approach is to exaggerate the visual, but understate the copy. Or exaggerate the copy and keep the visual simple.
To work with this technique, it can help to simplify your message, the main thing you want to say, into one sentence or one visual. Then let your imagination push it from there, all the way to outrageous exaggeration.
Demographic Positioning: Use this technique to "position" your service to appeal to an audience with specific demographic characteristics, such as Gender, Age, Race, Marital status, educational level, Income.
Metaphors and Similes: Metaphors and similes are the high-performance jet fighters of creative communications powerful and effective. A simile is a figure of speech that uses "like" or "as" to compare two different things in a way that creates a more vivid expression.
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