Modern Advertising Methods

Advertising has developed into a vastly complex type of communication, with literally thousands of different ways for a business to get a message to the consumer. It could be said that cave paintings in some way represented the main types of advertising.
However, today the advertiser has a vast array of decisions. The Internet alone provides many of these, with the advent of branded viral videos, banners, advertorials, sponsored websites and many more

Luckily, each and every single tactic available to the advertiser falls into one of the following buckets. Although a few of these are generally new to the field, most go way back to the very beginnings of modern advertising.

SEO is also useful for the social promotion of your web site. People who find your web site by searching Google or Yahoo are more likely to promote it on Facebook, Twitter, Google+ or other social networking channels.

 SEO is also important for the smooth running of a major web site. Web sites with more than one author can benefit from SEO in a direct and indirect way. Their direct benefit is increase in search engine traffic.

Online(Web) Advertising: Nowadays, this is the good and best method. If you see an advertisement via the Internet (World Wide Web), then it is classified as online advertising In fact, there are ads on this very page, and most different websites you visit, as they are the primary revenue driver for the Internet. Another avenue of online advertising is Native advertising.

Print Advertising : If an advertisement is printed on paper, be it newspapers, magazines, newsletters, booklets, flyers, direct mail, or anything else that would be considered a portable printed medium, then it comes under the banner of print advertising.

Broad caste Advertising : A mass-market form of communication including television and radio, broadcast advertising has, until recently, been the most dominant way to reach a large number of consumers.

Out Door Advertising: Also known as out-of-home (OOH) advertising, this is a broad term that describes any type of advertising that reaches the consumer when he or she is outside of the home.

Guerrilla Advertising: It is also known as ambient media, guerrilla advertising (or marketing) has become prominent over the last 20 years. It is a broadly used term for anything unconventional, and usually invites the consumer to participate or interact with the piece in some way. Location is important, as is timing. The driving forces behind guerrilla advertising or marketing are creative ideas and innovation, not a large budget.

Public Service Advertising: Unlike traditional commercials, Public Service Advertisements (PSA) are primarily designed to inform and educate rather than sell a product or service.

Product Placement Advertising:  In a nutshell, product placement is the promotion of branded goods and services within the context of a show or movie, rather than as an explicit advertisement.

Cell Phone & Mobile Advertising:  A relatively new form of advertising, but one that's spreading rapidly, uses cell phones, iPads, Kindles, Nooks, and other portable electronic devices with Internet connectivity. Current trends in mobile advertising involve major use of social media such as Twitter and Facebook.

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