SEO Its Importance In a Business
An important aspect of SEO is making your website easy for both users and search engine robots to understand. Although search engines have become increasingly sophisticated, they still can't see and understand a web page the same way a human can.
In today’s competitive business sector SEO is more important than ever. Search engines serve millions of users per day looking for answers to their questions or for solutions to their problems. If you have a web site, blog or online store, SEO can help your business develop and meet the business goals.
Search engine optimization is important because
The majority of search engines users are more likely to choose one of the top 5 suggestions in the results page so to take advantage of this and increase visitors to your web site or customers to your on-line store you need to rank as higher as possible.
SEO is not only about search engines but good SEO practices improve the user experience and usability of a web site.
User’s trust search engines and having a presence in the top positions for the keywords the user is searching increases the web site’s trust.
SEO is also useful for the social promotion of your web site. People who find your web site by searching Google or Yahoo are more likely to promote it on Facebook, Twitter, Google+ or other social networking channels.
SEO is also important for the smooth running of a major web site. Web sites with more than one author can benefit from SEO in a direct and indirect way. Their direct benefit is increase in search engine traffic and their indirect benefit is having a common framework (checklists) to use before publishing content on the site.
SEO can put you ahead of the competition. If two web sites are selling the same thing, the search engine optimized web site is more likely to have more customers and make more deals.
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