Things to Consider While Doing Mobile Marketing  
How Mobile Marketing Influences 

Mobile marketing consists of ads that appear on mobile smartphones, tablets, or other mobile devices. Mobile marketing ad formats, customization, and styles can vary, as many social media platforms, websites, and mobile apps offer their own unique and versatile mobile ad options.

Mobile technology is always changing, and so are best practices for mobile marketing. As the daily use of mobile devices continues to increase, businesses need to look toward the future and develop a mobile marketing strategy that incorporates the latest strategies for connecting with users on the go. Below we discuss 5 things that you need to consider as you develop your mobile marketing strategy for 2016:

Why Mobile Marketing Is Essential For Your Business

Your business needs a mobile marketing strategy for the same reason that you need a computer and wi-fi access – this is the age in which we live! Walk around any major city and you’ll find more than just a few folks with faces glued to their smartphone screens

It's important to know how many of your customers interact with your business via their mobile devices so you can prioritize your mobile marketing strategy within your overall marketing mix. One of easiest ways to check your mobile traffic is to log in to your Google Analytics account. Once you're inside the admin dashboard, go to Audience > Overview > Mobile > Overview. You'll see the percentage of visitors who are viewing your website from desktop computers, mobile (smart phones), and tablets.

Mobile marketing needs to be compatible across devices.

With so many devices available on the market today, it can become difficult to create a site that functions across devices. The best way to ensure that your website is compatible is by creating a responsive website design. This allows you to optimize across the mobile spectrum without the task of creating an app for each separate device.

Use information about online conduct and page flow among your mobile users to find designs.

Looking at data from your mobile visitors can also help you make important decisions about the types of ads and content that your company uses in mobile marketing. Monitor the online behaviors of mobile device users in order to recognize patterns and tailor content to users based on their device.
For instance, you may notice that visitors tend to view the store location page from their smartphone, but view videos and read product descriptions from their tablets. This information can help you make important decisions about the placement of content and special offers on each mobile page. In this case, you could offer coupons to Smartphone users that appear on the location page, while providing additional product info or cross-sales material near the video content.

One size does not fit all when it comes to mobile ads.

The same ads that appeal to users viewing your site from a desktop computer are not necessarily the most effective for those viewing content from a mobile device. Whereas a longer product video may be helpful for those taking the time to research from home, a mobile user may be more enticed by a video that offers a quick overview they can view in line at the grocery store or waiting for the train.

Pay attention to keyword use in mobile marketing.

When most people think of a keyword strategy, they relate this concept to content marketing. However, keyword use is also essential when it comes to mobile marketing. Since most mobile users are searching for products or services locally, it is important that you include keyword combinations that incorporate the local area. You will also want to make sure that your keyword phrases are no more than 3 words long. This helps ensure that you are capturing the attention of your on-the-go local market who are mostly ready to purchase.

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